Leander Woodbridge – Medium

Leander Woodbridge

Leander Woodbridge

6 financial benefits of digital sales enablement tools

“When organizations take the step to enable sellers with data and insights to tell the buyer’s story, the ROI is clear — up to 66% lift in…

Nov 2, 2021

6 financial benefits of digital sales enablement tools

Nov 2, 2021

Leander Woodbridge

How to create a powerful, creative digital sales experience — words of advice from our clients

“The big window of differentiation in the next five to ten years will be those companies that come up with creative, unexpected and…

Oct 5, 2021

How to create a powerful, creative digital sales experience — words of advice from our clients

Oct 5, 2021

Leander Woodbridge

The Discovery Phase — the most important stage when developing a sales tool

“Take-up of a new platform can often be a challenge, even if it ticks every box. It’s so important to get the sales team involved in the…

Jul 28, 2021

The Discovery Phase — the most important stage when developing a sales tool

Jul 28, 2021

Leander Woodbridge

Omnichannel or Hybrid — find out how creating digital sales tools and event experiences in unison…

“POP took one idea and shaped it into a multi-touch programme — executable in different ways, languages and over an extended timeframe. As…

May 12, 2021

Omnichannel or Hybrid — find out how creating digital sales tools and event experiences in unison…

May 12, 2021

Leander Woodbridge

What affects the cost of developing a digital sales tool?

“Businesses who enable their sales teams with data and tailored insights to tell the buyer’s story, experience up to 66% lift in revenue…

Mar 24, 2021

What affects the cost of developing a digital sales tool?

Mar 24, 2021

Leander Woodbridge

7 benefits of data driven sales enablement tools

Interactive digital sales enablement tools provide all the content your sales team need to instantly tailor their conversations and easily…

Mar 17, 2021

7 benefits of data driven sales enablement tools

Mar 17, 2021

Leander Woodbridge

Switch remote selling on instantly.

“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers…

Feb 23, 2021

Switch remote selling on instantly.

Feb 23, 2021

Leander Woodbridge

Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and…

Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it…

Feb 23, 2021

Start small and iterate fast: Why an Agile approach to sales tool development reduces risk and…

Feb 23, 2021

Leander Woodbridge

The benefit of digitally transforming sales and marketing

There is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an…

Jun 5, 2020

The benefit of digitally transforming sales and marketing

Jun 5, 2020

Leander Woodbridge

Virtual exhibitions and environments — increase value by applying a customer-first approach

Now that the shock of Covid-19 has dissipated slightly, businesses are moving from pothole repair to looking at how to build long term…

Jun 1, 2020

Virtual exhibitions and environments — increase value by applying a customer-first approach

Jun 1, 2020

Leander Woodbridge

Leander Woodbridge

POPcomms create Interactive Experiences to improve customer conversations and help businesses work smarter

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