Leander Woodbridge6 financial benefits of digital sales enablement tools“When organizations take the step to enable sellers with data and insights to tell the buyer’s story, the ROI is clear — up to 66% lift in…Nov 2, 2021Nov 2, 2021
Leander WoodbridgeHow to create a powerful, creative digital sales experience — words of advice from our clients“The big window of differentiation in the next five to ten years will be those companies that come up with creative, unexpected and…Oct 5, 2021Oct 5, 2021
Leander WoodbridgeThe Discovery Phase — the most important stage when developing a sales tool“Take-up of a new platform can often be a challenge, even if it ticks every box. It’s so important to get the sales team involved in the…Jul 28, 2021Jul 28, 2021
Leander WoodbridgeOmnichannel or Hybrid — find out how creating digital sales tools and event experiences in unison…“POP took one idea and shaped it into a multi-touch programme — executable in different ways, languages and over an extended timeframe. As…May 12, 2021May 12, 2021
Leander WoodbridgeWhat affects the cost of developing a digital sales tool?“Businesses who enable their sales teams with data and tailored insights to tell the buyer’s story, experience up to 66% lift in revenue…Mar 24, 2021Mar 24, 2021
Leander Woodbridge7 benefits of data driven sales enablement toolsInteractive digital sales enablement tools provide all the content your sales team need to instantly tailor their conversations and easily…Mar 17, 2021Mar 17, 2021
Leander WoodbridgeSwitch remote selling on instantly.“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers…Feb 23, 2021Feb 23, 2021
Leander WoodbridgeStart small and iterate fast: Why an Agile approach to sales tool development reduces risk and…Agile development is a well-established methodology in software development. But what does it mean? And why do we at POP believe that it…Feb 23, 2021Feb 23, 2021
Leander WoodbridgeThe benefit of digitally transforming sales and marketingThere is no doubt that the spread of Covid-19 has sped up the digital transformation process for many businesses. Within the blink of an…Jun 5, 2020Jun 5, 2020
Leander WoodbridgeVirtual exhibitions and environments — increase value by applying a customer-first approachNow that the shock of Covid-19 has dissipated slightly, businesses are moving from pothole repair to looking at how to build long term…Jun 1, 2020Jun 1, 2020